the soul of future premium
lexus
RCA Term 1
crucible
-
_Lower cost of living
_Work from anywhere
_Balance of proximity to core and nature
Personal Luxury
Hassle Free Service
-
Premium is not shared mobility. People still want their own personal space. At the same time younger generations don’t want vehicle ownership. This concept divides the vehicle along these values. Treating the technology portion as a come-and-go service from the owned luxury portion that is owned by the user.
-
Interpreting the dichotomy of shared versus owned into sculptures that embody this contrast. Found objects mixed with formed fabric each represent the owned and the technology elements
Version 1
Version 2
Shared
Separate
-
Adaptable interior can conform to the different situational demands.
Welcoming entrance experience. Seating come forward to allow for a casual bench style seating that pulls you in once you are comfortable.
Side tables move with you and allow for an initial drop point for your carried items. This makes ingress-egress more carefree and natural.
