JEEP

bILLY

small is beautiful

RCA Term 2

This project was done while at the Royal College of Art and is intended to create a provocative new outdoor exploration vehicle that is also compact for European cities  


JEEP_BRAND
  • Trends are changing. Younger generation still appreciates the outdoors for the health and value it brings to their lives, but are put off by the high-octane, exercise-driven world that dominates these spaces. Greater value is put on the spontaneity, casualness, and socialness aspects of outdoor adventures.

social

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CenterPoints

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social - CenterPoints -

  • Small and compact for easy city maneuverability. But also offroad capable

Taught

slack

Won the Magna 2022 Bold Perspectives Award

“I can’t say I understand all of the details on this concept,” says Jay Shuster, production designer, Pixar Animation Studios, flagging the “variety of canisters plugging into the suspension towers” as an example. “However, I do appreciate its experimental, DIY moon-rover-esque appearance. It is very anti-aesthetic and kit-bashed.”

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